Previous
Bristol Rovers
West Bromwich Albion
6:45 PM UTC
Game Details
AFC Bournemouth
Cardiff City
6:45 PM UTC
Game Details
Watford
Sevilla FC
6:45 PM UTC
Game Details
Bolton Wanderers
Chievo Verona
7:00 PM UTC
Game Details
Queretaro
Pachuca
12:30 AM UTC Aug 1, 2015
Game Details
VfL Wolfsburg
Bayern Munich
6:30 PM UTC Aug 1, 2015
Game Details
Next

Villa sign Veretout from Nantes

Transfers
Read

New Zealand appeals Olympic expulsion

New Zealand
Read

Costa and Cahill fit for Community Shield

Chelsea
Read

Mutko to run for Russia FA chief unopposed

Russia
Read

Benteke set to wear No. 9

Liverpool
Read

Milan fans told big-spending days are over

Barbara Berlusconi has said AC Milan must convince fans unhappy with the sale of prize assets Zlatan Ibrahimovic and Thiago Silva last summer that the club needs to follow a financially prudent path.

Milan's gates are down by around 20% on last season, a result of supporters' anger at the sale of the duo to Paris Saint-Germain in a combined €62 million deal.

Berlusconi, the 28-year-old daughter of club owner Silvio Berlusconi, told L'Equipe: "I understand them. They live football in the moment.

"The fans are our most important clients. We have to make them understand that the road we're going down today is the only possible one, and is the one that gives them the most guarantees.

"We've given up Ibrahimovic, but in [Stephan] El Shaarawy we have found a talented youngster who perfectly embodies what the club stands for."

Berlusconi, Milan's special projects director, added: "The players have to understand for which club they're playing.

"The club also has to look at which kind of player they're buying, and not just choose them for their qualities on the pitch. The image and the values of the club are also part of the global strategy."

She made it plain that Milan's days of lavishing big money on transfer fees and wages were over, saying: "Football clubs are businesses like any other, and they cannot go on building up debt. The club has to be able to survive on its own resources.

"Bayern Munich are the model. They have that autonomy, have excellent revenue, make a profit, and play at the highest level every season."

She said it remained "essential to win titles at Milan" and that the club would seek to emulate Barcelona in bringing players through the youth system.

She would not be drawn on the future of coach Massimiliano Allegri, with Pep Guardiola having been linked with the role.

"We haven't started thinking about that yet," she said. "But if an opportunity arises which fits the club's project, it would be welcomed."

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.