Arsenal manager Arsene Wenger has asked the club's supporters to back his team as they look to revive their season against West Bromwich Albion on Saturday.
Wenger has come under-fire like never before in his 16-year reign as Gunners boss and currently faces a mini-crisis, having gone four games without a win.
But he has chosen his moment to pull on the heart strings of the club's supporters to renew their faith in his team despite their recent failings.
"I am here to make the fans happy and if I don't do it I am not happy, but I ask them to support the team," Wenger said. "We have to get the fans behind the team and to do that the attitude has to come from us, be united and turn this around.
"Away from home we have been positive and consistent, but at home it is true we have not found our flow yet. We have 24 games left, we are in all the competitions, it's up to us to make the season right. Our confidence is not there at the moment, but I am confident we have the quality to do it.
"West Brom is a very important game for us on Saturday and a very important period as well. The best way to deal with that is what you do usually, to focus on defending well, attacking well, and focus on your game. Nothing changes, no matter how big the game is. We have to focus on playing football well."
Wenger went on to give his broadest hint yet that he will be active in recruiting new players next month after initially claiming he would not be splashing the cash next month.
Having previously stated that he would only make a move in the January window should the right player came onto his radar, his side's recent slump in form seems to have altered the mind-set of the under-pressure Arsenal boss.
Wenger has been heavily linked with a move for highly-rated Crystal Palace winger Wilfried Zaha, but the Arsenal boss refused to be drawn on a possible bid for the youngster.
"Zaha is a good player, but I don't want to go on about individual names," he said. "Every transfer period is an important period and we will add what we need, but December is a big month for us and our focus is on the games and not the transfer market."
Promotion-chasing Palace are defiant Zaha, 20, will not be allowed to leave the club before the end of the season, but it seems as if their resolve will be tested by some of the biggest names in the game next month.
Meanwhile, Wenger hit out at suggestions that full back Bacary Sagna is set to become the latest Arsenal player to try and run down his contract in a bid to leave the club on a free transfer in the summer of 2014.
"I don't understand these speculations," he said. "He has one-and-a-half years left on his contract, so I am quite amazed by these statements because it is completely opposite of the feelings we have with the player, and with the negotiations we have about his extension."