Brendan Rodgers believes Liverpool have the potential to challenge for the Premier League title in the coming years, although he admits the club needs to finish rebuilding first.
The Liverpool boss returns to his former club Swansea on Sunday, with the Reds hoping to climb into the top half of the table.
There is cause for optimism heading into the match with Liverpool undefeated in their last seven Premier League starts and Rodgers is hoping it is the beginning of an eventual charge to the title.
"There's absolutely no reason why we can't [win it] over the next numbers of years," he told BBC's Football Focus. "Sometimes you've got to drop a few levels before you build.
"We'll get there in the end. There's absolutely no question about that. As a group of supporters, these fans deserve it. There's no doubt we want to arrive into the Champions League and play at the top level of European football.
"As a manager and coach, you want to win every year. You go out to win the league and this is a club that deserves to win it."
Luis Suarez has been crucial for Liverpool's attack this season with the Uruguayan netting ten goals, making him the Premier League's top scorer.
"When you train with him, you can see why managers and coaches love him and why supporters idolise him because he gives his all," Rodgers said. "His performance levels have been incredible, he trains every single day, he's never injured and never in the medical room. Working with this guy is just an absolute dream."
Joe Allen also returns to the Liberty Stadium for the first time since his move to Anfield in the summer and the midfielder has shown signs of living up to the 'Welsh Xavi' tag placed on him by Rodgers.
The 22-year-old moved to Liverpool under pressure to solidify the Reds' midfield in the absence of Lucas, but he has overcome the expectations to focus on becoming one of the world's best.
"I know I've got to work hard on all aspects of my game, particularly my goalscoring record, to reach the top level," he told The Mirror. "But I'm ambitious and, as long as I keep working and developing, why shouldn't I aim to be as good as someone like Xavi?
"I don't look at opinions about me as criticism. I treat them as opinions and if they come from the people who have achieved a lot in the game, I take them on board and see if I can learn from them. I knew the [transfer] price tag would be a challenge in itself, but I was ready for that and to prove my worth."