Featured Matches
Previous
Colorado
Chivas USA
2
0
LIVE 45' +3'
Game Details
Morelia
Atlas
0
2
FT
Game Details
Santos
Cruz Azul
2:30 AM GMT
Game Details
Gimnasia La Plata
Argentinos Juniors
(2) 0
(4) 0
FT-Pens
Game Details
Newell's Old Boys
Talleres de Córdoba
12:15 AM GMT
Game Details
Standard Liege
Royal Charleroi SC
3
0
FT
Game Details
Queen's Park
Berwick Rangers
1
1
FT-Pens
Game Details
Grimsby Town
Mansfield Town
0
1
FT
Game Details
Morecambe
Preston North End
1
2
FT
Game Details
Tranmere Rovers
Bolton Wanderers
1
1
FT
Game Details
AFC Bournemouth
Southampton
0
1
FT
Game Details
Philadelphia Union
Crystal Palace
11:00 PM GMT
Game Details
West Ham United
Sydney FC
2:00 AM GMT
Game Details
Wellington Phoenix FC
Newcastle United
4:30 AM GMT
Game Details
Queen's Park
Berwick Rangers
1
1
FT-Pens
Game Details
Standard Liege
Royal Charleroi SC
3
0
FT
Game Details
FC Vestsjaelland
Odense BK
3
1
FT
Game Details
UCD
Derry City
Postp
Game Details
Bohemians
Cork
2
0
FT
Game Details
Shamrock
Drogheda Utd
0
1
FT
Game Details
Colorado
Chivas USA
2
0
LIVE 45' +3'
Game Details
Morelia
Atlas
0
2
FT
Game Details
Santos
Cruz Azul
2:30 AM GMT
Game Details
Gimnasia La Plata
Argentinos Juniors
(2) 0
(4) 0
FT-Pens
Game Details
Newell's Old Boys
Talleres de Córdoba
12:15 AM GMT
Game Details
Atlante
Altamira
2
1
FT
Game Details
Mineros de Zacatecas
Necaxa
2
0
FT
Game Details
Oeste
Luverdense
2
1
FT
Game Details
América RN
América Mineiro
1
0
FT
Game Details
Boa MG
Bragantino
2
1
FT
Game Details
Antofagasta
Audax Italiano
0
0
FT
Game Details
Real Garcilaso
Melgar
1
1
FT
Game Details
Nacional
Deportivo Capiatá
0
3
FT
Game Details
Western New York Flash
Boston Breakers
2
4
FT
Game Details
Next
Nov 20, 2012

Beckham debate shows A-League's growth

In a team game, David Beckham is a one-man brand.

So it's no surprise A-League clubs are desperately waving amid the sea of hands trying to attract a global sporting icon with crossover appeal few, if any, other sportspeople have.

Even at $2 million or thereabouts for a 10-match stint, it's worth it.

The good that would come from Beckham playing in the A-League is hard to quantify, providing benefits for club and competition long after he left.

The club he played for would join elite company as one of six Beckham has played football for - an A-League club forever in the same conversation as Manchester United, Real Madrid and AC Milan.

The city that hosts him, and presumably his family, follows on from Manchester, Madrid, Milan and Los Angeles.

Again, great company to keep.

But as much as those trying to lure Beckham are talking cash in hand, quality of life in their respective regions and their club's merits, the 37-year-old is these days brand first, football second.

What makes his mind up will be more about how much fragrance or how many high-end watches and replica shirts can be flogged than the pay cheque for a man worth a reported $400 million.

Look at it that way, and Australia becomes far less viable than Asia, the Middle East or a return to Europe.

All are regions where Beckham is also hugely popular, with bigger demographics to draw from and sell to.

Consider this as how important brand considerations are for Beckham.

Since signing a lifetime adidas contract in 2003, he has never played for a club which doesn't wear the company's jerseys.

Bad news for Kappa-sponsored Melbourne Heart and Central Coast Mariners, Perth Glory who are kitted out by X-Blades and Nike's Western Sydney Wanderers.

For the record, Sydney FC, Melbourne Victory and Wellington Phoenix are all adidas-sponsored but all have so far flatly denied they were ready to make a formal offer to Beckham's management.

The A-League's best assets may be timing and brevity, with Beckham finishing his LA Galaxy career in early December.

January is the midway point of the A-League - perfect to start and end a short-term stint before Beckham Inc heads to a new, and perhaps more permanent market.

Whether Beckham does decide to come to the A-League or not, that it is even being considered shows how far the competition has come.

When Beckham and the LA Galaxy played their first exhibition match in Australia against Sydney FC in the competition's infancy, few would have even considered him actually playing in the A-League.

Now, almost five years to the day later, it is being talked about worldwide and not being laughed at.

That is almost as much of a coup as it would be getting Beckham here.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.