Newcastle manager Alan Pardew has condemned fans that sang vile and abusive chants towards Steven Taylor during the Wear-Tyne derby on Sunday.
Taylor, 26, had earlier riled Sunderland supporters with claims that not a single Black Cats player would make the Newcastle first eleven.
Sunderland boss Martin O'Neill criticised the chanting earlier this week and now Pardew has joined him in revealing his disappointment at the fans.
"They (the Taylor chants) were not acceptable. We don't want that in the game. Every type of abuse is not right." Pardew said.
"I hope they are brought to task, if it is found out who they are. Show Racism the Red Card is not just about racism, it's about all kinds of chanting of a personal nature.
"We've had all sorts of examples over the last week, with what happened at the Sheffield Wednesday-Leeds game. It is just not acceptable."
As the game began, Taylor was met with chants of 'You wish you were here' - a reference to claims he had approached Sunderland over a potential move following Newcastle's relegation in 2009.
However, towards the end of the game death threats were aimed at the former England Under-21 international, something O'Neill described as being 'in poor taste'.
Sections of the Newcastle support also targeted the suspended Lee Cattermole with chants connecting him to Jimmy Saville.