The Glazer family have no plans to cash in on Manchester United anytime soon and intend to remain at the Old Trafford helm for "many, many years" to come, according to vice-chairman Edward Woodward.
United have been in the hands of the American family since 2005, with the Glazers facing firm opposition since then from a large proportion of the club's supporters, who are concerned with the way the 19-time Premier League champions are being run.
Red Devils fans, who have staged numerous protests against the Glazers over the past seven years, believe the owners are saddling United with unmanageable levels of debt and putting the club's long-term financial health in danger.
The Americans' decision to sell off 10% of their shares in the club in August's IPO sale led to speculation that they may be ready to sell their entire stake for the right price. However, Woodward insisted that the Glazers are not going anywhere and are committed to staying at Old Trafford for the long-term.
"There is always interest in this business," Woodward said. "It is a phenomenal brand and club, but they are not willing sellers at all. They won't even engage: they are long-term investors.
"It's a very popular business that people have interest in. The answer is 'not for sale'. I talk to them [the Glazers] every day and the excitement they have in this club is undiminished and I don't see them selling completely for many, many years.''
Woodward did accept, however, that one of the Glazers could sell off their shares at some point.
"They could," he said. "They are a family of six siblings and from time to time, seven to ten years, who knows if one wants to sell a small piece or not?''
Information from the Press Association was used in this report.