A Wembley official has told ESPN that the FA will not sell the naming rights to the stadium.
Recent reports claimed that the FA is willing to listen to bids from various groups, and as yet there has been no public comment on the matter.
As one of the world's most iconic venues, the FA would be able to recoup a considerable portion of the original £850 million outlay on the construction of the stadium at a time when the organisation would welcome an injection of funds.
However, ESPN has been told that, while talks with a number of potential commercial partners are ongoing, the talks do not relate to the naming rights to the stadium.
"Wembley Stadium will remain Wembley Stadium," a source said. "It is no secret that there are talks about major commercial partners, but there will be no naming rights for Wembley."