Stoke City manager Tony Pulis expects himself to be at the centre of some frenzied transfer business before the window closes next week.
Pulis has already added Michael Kightly, Geoff Cameron and Jamie Ness to his squad, and Rangers midfielder Maurice Edu will also join if he passes a medical and secures a work permit.
Stoke also remain hopeful of clinching a season-long loan deal for Tottenham midfielder Tom Huddlestone, and the breakdown of Michael Dawson's proposed move to QPR will also interest him.
"If there's a year to gamble, this is it because I think it will be very, very difficult (to survive)," he said in the countdown to the Sunday lunchtime home clash with Arsenal. "With the new TV deal, it will be a tough, tough league. I think there will be a lot of business done in the next few days.
"A lot of clubs will be scrambling to fill their squads up to stay in the Premiership. It wouldn't surprise me if this turned out to be the busiest window."
The Potters boss gives no impression of a man sitting back on his laurels.
"Players get complacent, we do, everybody does," he added. "You try to take it away at the sharp end of sport. We didn't score as many goals last season as we wanted and everybody needs competition."
Pulis believes new faces will also fire the imagination of the club's vocal followers and keep the volume turned up at the Britannia Stadium.
"Trying to keep the fans going is the most difficult thing. They almost get used to us playing the bigger clubs. We have to remind them how important they are to us."
Pulis has previously discussed his preference for doing his transfer business at the back end of a window as he believes that is when the better deals are to be had.