Blackburn manager Steve Kean and midfielder Morten Gamst Pedersen have received apologies from the club's global advisor, Shebby Singh, for remarks he made about them at a fans' forum.
Singh, who represents owners Venky's at Ewood Park, told supporters at the event in Blackburn on Saturday that Kean would "definitely" be sacked if Rovers lost three matches in a row at the start of the season. He then claimed Pedersen did not contribute to the team.
Kean, along with Venky's, was the subject of numerous supporter protests as Rovers lurched to relegation from the Premier League amid mounting on and off-pitch problems.
The fans' forum was held in an attempt to improve communication with supporters. Supporters cheered when Singh unequivocally told them the unpopular Scot could be axed - but he backtracked on Monday and said he was sorry if he had hurt the manager's feelings.
"I would like to send an apology to Steve Kean because some things were said on Saturday," the Malaysian said. "I think they would have hurt Steve Kean's feelings, and for that I sincerely apologise.
"Some things are said in jest that don't come across like that when repeated, but I am not making excuses. I apologise for hurting any feelings."
He had also hit out at Norwegian Pedersen - long a popular figure with Blackburn fans - saying: "Morten Gamst Pedersen used to be a fantastic left winger. Unfortunately, he has not reinvented himself as a central midfielder. He has lost his legs - he's not been contributing to the team.
"We want people who can run and run, and keep running for 90 minutes for the cause. We are not here to entertain big names, I am sorry, and this is why teams fail."
But he apologised for that, too - saying he had been outspoken because he was making an attempt to reconnect with supporters who feel they have been alienated from the club by the Venky's ownership.
"I would also like to apologise to Morten Gamst Pedersen for what was said. There are no excuses and Morten is a great character," he said.
"My blunt honesty sometimes upsets people and sometimes rubs people up the wrong way. I am making efforts to bring the club back to the fans and, in trying to do that, I have gone too far. I am trying to find the middle ground."