Western Sydney chairman Lyall Gorman says the new A-League club will unveil their name, logo and colours on Monday - but it seems fans are sick of waiting.
Football Federation Australia (FFA) announced the 2012/13 A-League draw on Tuesday, with the inaugural Sydney derby scheduled for October 20 at a venue 'To Be Advised'.
While Gorman posted a note on the A-League website suggesting fans will know more about western Sydney's identity on Monday - there were no guarantees about the whereabouts of their home ground.
"Many fans have asked why we have taken our time in announcing the official club name, logo, colours and home venue," Gorman wrote.
"The major reason for that is that as with any new business, especially as one as important as this one is to everyone, the early key decisions of a business are critical for its successful future and time simply must be taken to get them right.
"Since the new club representing western Sydney was announced on the 4th April, we have been working feverishly behind the scenes to build the club from the ground up.
"It gives me great pleasure to confirm that the official club name, club logo and club colours will be formally announced next Monday."
According to Sportsnewsfirst.com.au preview of the first Sydney derby posted on the A-League's website carried the title 'Western Sydney Wanderers' - but it was promptly removed.
Lyall insisted the club hadn't been dormant since signing Tony Popovic as coach on May 17.
"I am pleased to say that Tony is well advanced with a number of players agreeing to join the club with their official announcements to be made in the very near future," he posted.
To coincide with the release of the A-League draw, FFA used Twitter to give fans a chance to post questions about the fixture list by using the hashtag #AskALeague.
It backfired in a similar fashion to Qantas's #QantasLuxury campaign, with much of the attention focused on the uncertainty concerning western Sydney.
"How do I get to TBA Stadium," posted Chris Hockman, while Tom B wondered "Why didn't you wait for when @NewSydneyClub had an actual home ground and crest before releasing the draw?"
Steve Hewlett was more forthright: "@NewSydneyClub Oh Jesus, Mary and Joseph, seriously, who's running your marketing strategy? Alan Joyce? The head of Fairfax??"