Chevrolet's United deal clicks into gear
Manchester United have confirmed a five-year partnership with US car giant Chevrolet to become the club's official automotive partner.
United officials flew into Shanghai on Wednesday and will unveil the deal later on Thursday. Although no figure is being placed on the partnership it is reported the Red Devils have secured a significant increase on their previous deal with Audi, which has now expired.
Despite losing their status as Premier League champions to Manchester City and missing out on the signing of Lille playmaker Eden Hazard to Chelsea, United believe they remain at the forefront of the world game.
And, after announcing earlier this week that they have 659 million fans worldwide, the club are keen to maintain their commercial power, especially as media revenues will be affected in the Champions League.
This season United were knocked out in the group stages for only the second time, whilst next campaign, their percentage of the English 'pot' will be reduced due to a combination of City's title win and Chelsea's Champions League success.
"With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us," United commercial director Richard Arnold said.
"This is also the first time we have teamed up with a US automotive partner and with the growing popularity of the club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country."