Cameron Jerome feels he has been the victim of an "unfair" selection policy at Stoke and is seeking talks with manager Tony Pulis about the matter this summer.
Since leaving Birmingham to sign a four-year deal with Stoke on transfer deadline day last August, Jerome, 25, has endured a frustrating time, starting only 16 games in all competitions.
Although the forward's opportunities have been limited, he has still managed to contribute a eight goals, the most recent of which was a 69th-minute equaliser in Tuesday night's 1-1 Premier League draw with Everton at the Britannia Stadium.
"I think I have made a big impact this year,'' said Jerome, quoted in The Sentinel. "In the Europa League I have played most of the games and scored a few goals, and I have scored in the domestic cups.
"I have not been given a fair crack of the whip - what I think would be a fair run in the side. That's just my personal opinion. I train hard and I see what goes on in training. The rotation policy has not been fair in my eyes, but that is the manager's decision.
"Everyone else has to get on with it. You just have to try to make an impact when you get your opportunity on the pitch. But with coming on for 10 minutes here and there, it is very hard to make an impact in the Premier League."
Jerome is yet to discuss the issue with Pulis - who on Tuesday described him as being "a great player to have coming on when the game is getting stretched'' - but intends to do so soon.
"I have not really spoken to him about playing since I have been here. He picks the side and you just get on with it,'' Jerome said.
"As a player you work hard in training and try to break into the team I suppose, but it seems no matter what I do I can't get in. That's something I will have to address in the summer.
"To be honest, I am unhappy about not playing, but there are probably 10 or 11 other players in the same position as me.''
Jerome, who says he has not yet contemplated a move away from Stoke, understands why rotation has been employed by the club in a season where they have faced the demands of an extensive European campaign, but is not convinced the system has been entirely just.
"I have not thought about leaving, but being the age I am and in my prime, I want to play first-team football week in, week out,'' Jerome said.
"If it was a case of rotation fairly and on form, then I would probably be happy. But when you are just not getting a look in regardless of how other people perform, or how the team performs, then obviously you have to ask yourself questions.''