Canaries will battle for Lambert
Norwich have vowed to do everything possible to keep Paul Lambert at the club next season.
Lambert has become one of the most sought-after young managers around after masterminding the Canaries' rise from League One obscurity to midtable in the Premier League inside two years.
Some Norwich fans fear the managerial merry-go-round that could result from the England vacancy being filled this summer will lead to Lambert being lured away from Carrow Road but, speaking to tourism business leaders during an event at the club's stadium, chief executive David McNally said: "Paul is happy here.
"It's his football club, he's been accepted by the great people of Norwich and Norfolk. He's hugely ambitious. We haven't let him down yet - we have matched that ambition having gone from 69th position to 12th. We will do all we can to work together for the long term."
As well as Lambert, Norwich's success owes much to joint majority shareholder Delia Smith.
Revealing the Canaries' ambition was to go from the 12th best-supported club in the country into the top ten, McNally claimed the fame of celebrity chef Smith and director Stephen Fry would help them achieve that aim.
He said of Smith: "She is truly one of this country's A-list celebrities. Hopefully, she will always be in charge of this football club.
"Certainly, that's her intention and, for those of us who are currently custodians of this football club, it's certainly our intention. Whoever has been the manager or players over the years, the most famous person at the club is Delia Smith."
Norwich are firmly on course for a second successive Premier League season for the first time in almost two decades. They have 36 points with 10 games remaining, 10 points clear of the drop zone.
McNally was confident they needed only four more to survive.
"Forty points, that's the traditional target," he said. "It's looking good. I don't often look at league tables, I look at how many points we are off the bottom three."