Football Federation Australia can add another disgruntled businessman to their list of critics after seemingly extinguishing Canberra's long-held hopes of entering the A-League.
Bid leader and TransACT boss Ivan Slavich's three-year battle to get a team up in the nation's capital was revived briefly when the FFA this week revoked Gold Coast United's licence and announced it was keen to maintain a 10-side competition.
But the FFA has since confirmed its preference to start a franchise in western Sydney rather than consider Canberra's long-standing $4 million bid.
"I don't think it's fair," Slavich told AAP on Friday.
"It is frustrating because we do have money behind it and a lot of capability and it seems western Sydney doesn't have any capability, yet the FFA is prepared to completely fund it.
"We would have had a great team.
"The FFA's thumbing their nose to the actual football supporters in Canberra - that's the disappointing thing."
To get the bid up and running originally, Slavich secured financial backing from the ACT government, business and private investors, which included $200 a pop commitments from thousands of foundation members.
But pending the veto from the FFA - Slavich has yet to be told directly - he will begin refunding the pledges.
With the FFA not planning to expand the A-League for another five years, it means Canberra fans are in for a long wait.
Slavich said Canberra deserved a spot and insisted he could have had a team ready to go for the next A-League season, despite the teams that have fallen by the wayside, courtesy of short preparation time, like Gold Coast and Townsville.
"It would have definitely been a lot of work and time, but I think we could have done it.
"We were prepared to do it."
A disappointed Slavich said he'd been burned by the process and would only commit to another bid if the FFA openly courted one.
"We'd have to have a much stronger commitment from the FFA that they would include us, rather than wasting our time.
"If it's just a roll of the dice and see what happens - which is the way it's operated to date - I doubt I'd do it."