Previous
West Ham United
Crystal Palace
1
3
FT
Game Details
Borussia Dortmund
Schalke 04
0
0
LIVE 44'
Game Details
Manchester United
Sunderland
0
0
LIVE 16'
Game Details
West Bromwich Albion
Southampton
1
0
LIVE 15'
Game Details
Granada
Barcelona
0
0
LIVE 15'
Game Details
Lille
Lyon
0
1
LIVE 14'
Game Details
Chievo Verona
AC Milan
7:45 PM GMT
Game Details
Next
Real MadridReal Madrid
VillarrealVillarreal
8:00 PM GMT
Game Details
ValenciaValencia
Real SociedadReal Sociedad
11:00 AM GMT
Game Details
EibarEibar
Athletic BilbaoAthletic Bilbao
4:00 PM GMT
Game Details
EspanyolEspanyol
CordobaCordoba
1
0
FT
Game Details
AlmeriaAlmeria
Deportivo La CoruñaDeportivo La Coruña
7:00 PM GMT
Game Details
MalagaMalaga
GetafeGetafe
9:00 PM GMT
Game Details

Ronaldo, Bale set to return

Real Madrid
Read
GranadaGranada
BarcelonaBarcelona
0
0
LIVE 15'
Game Details

NYCFC still keen on Xavi deal

Transfers
Read
Rayo VallecanoRayo Vallecano
LevanteLevante
5:00 PM GMT
Game Details

Real eye plans to recoup Gareth Bale fee

Sources close to Real Madrid have already started revealing how the club plan to ensure a return on their €200 million plus investment in fee and wages over the six years of Gareth Bale’s contract.

With the consensus in Madrid and London now tending towards Real having agreed a world-record €100 million transfer fee with Tottenham to sign the Wales international, questions continue about the wisdom of spending so much on a relatively inexperienced and unproven player, especially with the Liga side having sold the more internationally established Mesut Ozil to Arsenal for around half that figure.

Even before Bale's move was completed, Marca had reported that Madrid president Florentino Perez and his right-hand man and marketing expert Jose Angel Sanchez already had a plan in place to make the move profitable off the pitch.

Amid its blanket coverage of the new galactico’s presentation on Tuesday morning, AS included a story, headlined "Bale will sell 40,000 jerseys a season", which gave details of how Madrid planned to "exploit the commercial potential" of the deal.

"The sales of jerseys could multiply should the player begin the season on the right foot, scoring goals and putting on an exhibition," the story predicts.

The summer's business at the Estadio Santiago Bernabeu signalled the intention of Perez and Sanchez to pivot their focus away from the Far East and South America and towards the ‘Anglo-Saxon market’, AS said.

"The club are opening the Anglo-Saxon market after losing a share of the market elsewhere with the loss of Kaka, who has enormous pull in China and South America," according to the story.

Bale and Adidas are also reportedly now set to renegotiate their commercial arrangement, with Madrid set to receive a cut of all revenues generated. Bale will also appear alongside Barcelona’s Leo Messi on the cover of the FIFA 2014 game, due to a deal with EA Sports.

The success of Bale’s own 'Eleven of Hearts' brand will also apparently be lucrative for Madrid.

"With this it is expected to commercialise even clothes and jewellery which, according to the experts, could generate profits of €4 million a year," AS' story claims.

Meanwhile, former Madrid striker Ronaldo has called on journalists and supporters not to ‘obsess’ about the money which has been paid for Bale.

The ex-Brazil international warned Bale via Mundo Deportivo that his huge price-tag could become an issue should things not go well on the pitch.

"There should not be an obsession over the price which has been paid," Ronaldo said. "It will be normal that when he does something wrong on the pitch, the fans will consider that, having paid €100 million for him, he is obliged not to make mistakes."

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.