Previous
Brighton & Hove Albion
Newcastle United
1
0
FT
Game Details
Sheffield Wednesday
Sheffield United
2
4
FT
Game Details
Sampdoria
AC Milan
2
0
FT
Game Details
Internazionale
Genoa
1
0
FT
Game Details
Getafe
Villarreal
4
0
FT
Game Details
Real Sociedad
Valencia
2
3
FT
Game Details
Bayer Leverkusen
Hamburg SV
3
0
FT
Game Details
Marseille
Toulouse
2
0
FT
Game Details
Sporting Kansas City
LA Galaxy
2
1
FT
Game Details
Atlanta United FC
Montreal Impact
0
0
LIVE 19'
Game Details
Portland Timbers
Orlando City SC
12:00 AM UTC Sep 25, 2017
Game Details
Next
Schalke 04Schalke 04
Bayern MunichBayern Munich
0
3
FT
Game Details

Schalke announce supermarket sleeve badge sponsor worth €20 million

Schalke have some interesting plans for the future.

Schalke have announced an online supermarket as their new sleeve badge sponsor in a four-year deal worth €20 million.

From the 2017-18 season on, Bundesliga clubs can market their sleeve badge individually instead of one corporate sponsor for all 36 teams of Germany's upper two tiers.

On Wednesday, Schalke announced they've struck a deal with Deutsche Post-owned online supermarket allyouneed. Local paper WAZ reported that it secures the Bundesliga side an annual payment of €5m plus bonuses and the badge is set to include an integrated chip which will have a payment function to be used at Schalke's Veltins Arena.

"We are proud to be able to present a world first with the chip integrated into the jersey," Alexander Jobst, Schalke's marketing executive, said on the club's official website. "This underlines our position as innovation leaders in Bundesliga once again."

Allyouneed CEO Jens Drubel added that Schalke's "innovative character perfectly fits our aspiration to redefine the market for online food trade."

The statement added that the chip is still in the development phase and club and sponsor have further plans to "fill the partnership with life."

Stephan Uersfeld is the Germany correspondent for ESPN FC. Follow him on Twitter @uersfeld.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.