Previous
Bayern Munich
AC Milan
0
4
FT
Game Details
Arsenal
Chelsea
0
3
FT
Game Details
Liverpool
Leicester City
2
1
FT
Game Details
VfL Bochum
Borussia Dortmund
2
0
LIVE 65'
Game Details
Juventus
Barcelona
10:05 PM UTC
Game Details
Paris Saint-Germain
Tottenham Hotspur
12:05 AM UTC Jul 23, 2017
Game Details
Costa Rica
United States
2:00 AM UTC Jul 23, 2017
Game Details
New York City FC
Chicago Fire
6:00 PM UTC
Game Details
Minnesota United FC
New York Red Bulls
8:00 PM UTC
Game Details
New England Revolution
LA Galaxy
11:30 PM UTC
Game Details
Next

Who is Germany star Leon Goretzka?

Transfers
Read

Schalke standing firm on Goretzka

Transfers
Read

Schalke announce supermarket sleeve badge sponsor worth €20 million

Schalke have some interesting plans for the future.

Schalke have announced an online supermarket as their new sleeve badge sponsor in a four-year deal worth €20 million.

From the 2017-18 season on, Bundesliga clubs can market their sleeve badge individually instead of one corporate sponsor for all 36 teams of Germany's upper two tiers.

On Wednesday, Schalke announced they've struck a deal with Deutsche Post-owned online supermarket allyouneed. Local paper WAZ reported that it secures the Bundesliga side an annual payment of €5m plus bonuses and the badge is set to include an integrated chip which will have a payment function to be used at Schalke's Veltins Arena.

"We are proud to be able to present a world first with the chip integrated into the jersey," Alexander Jobst, Schalke's marketing executive, said on the club's official website. "This underlines our position as innovation leaders in Bundesliga once again."

Allyouneed CEO Jens Drubel added that Schalke's "innovative character perfectly fits our aspiration to redefine the market for online food trade."

The statement added that the chip is still in the development phase and club and sponsor have further plans to "fill the partnership with life."

Stephan Uersfeld is the Germany correspondent for ESPN FC. Follow him on Twitter @uersfeld.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.