Norwich manager Chris Hughton is determined to strengthen his squad during the January transfer window, but accepts he will not be able to splash the cash.
Despite a club record run of ten games unbeaten earlier in the season, Norwich have now lost five of their last six and find themselves being dragged back into a relegation fight.
Hughton is desperate to bring in a new striker to help stop the rot and has lodged bids for both Swansea's Danny Graham and Celtic's Gary Hooper.
But while fellow relegation-strugglers QPR and Newcastle have recently been on spending sprees, the Norwich boss accepts he will have to look for value for money in any transfers.
"That is where they are and what they are able to do and a group of clubs can do that. We have to do things our way. It is never that easy, but we will keep going right the way through,'' Hughton said in the Eastern Daily Press.
"It is something that we want to do, but perhaps people don't understand how difficult it is. You look at QPR spending big money bringing in Loic Remy, who scores on his debut, and that is another example of what these clubs are capable of doing.''
It had been reported that captain Grant Holt could be offered to Celtic as a makeweight in a potential deal for Hooper, however, Norwich chief executive David McNally has ruled out any talk of such a compromise.
He wrote on Twitter: "In response to (lots) of earlier messages, none of our senior players are for sale and won't be included in any player swaps.''
Information from the Press Association was used in this report