FA agree new four-year McDonald's deal

August 7, 2006

The Football Association unveiled plans to provide grass-roots coaching to a million youngsters after announcing a new four-year sponsorship deal with community partners McDonald's.

The FA's previous four-year deal with the fast-food giant helped create 8,000 new community-based volunteer coaches.

The aim now is to develop 4,000 more by 2010 while providing 1,500 of the existing coaches with an opportunity to earn higher qualifications.

The FA's chief executive Brian Barwick explained: 'Our aim is to improve the standard of football at every level in this country and our continuing partnership with McDonald's is crucial to this aim.

'Through the creation of 8,000 volunteer coaches, McDonald's has already demonstrated that they can make a genuine difference to grass-roots football so we're delighted to have reached this new agreement and continue to work with them.'

The FA also plan on doubling the number of local accredited clubs to 8,000 and organising more free community football festivals, culminating with a national coaching bonanza at the new Wembley Stadium.

McDonald's will continue to be the 'presenting partner of the FA Community Shield', the traditional season-opener.

With Wembley still under construction, Barclays Premiership champions Chelsea face FA Cup winners Liverpool for the 2006 Community Shield at the Millennium Stadium in Cardiff this Sunday.