Former Mexico striker Cuauhtemoc Blanco made his return to the Mexican top flight after six years away, but Puebla could only draw 0-0 at home to Veracruz.
Blanco, 41, was capped 120 times by El Tri and last played in the premier division in Mexico for Santos Laguna on loan from Chicago Fire in 2008. He has spent the seasons in between playing in the second tier for Veracruz, Irapuato, Dorados de Sinaloa and BUAP.
"I'm happy and grateful to the Puebla fans and team owners who gave me this chance to come here... I lacked a goal to take the three points," Blanco told reporters.
Puebla will next take on America, a club for whom Blanco is a club legend after he helped them claim the league title in 2005 and the CONCACAF Champions League in 2006.
Information from Reuters was used in this report.