Man United land 130k subscribers to YouTube channel in 24 hours
Manchester United have signed up more than 130,000 subscribers to their new YouTube channel in less than 24 hours.
United were the only the only Premier League team to not have their own channel before launching on Thursday.
The club already have their own in-house television channel, MUTV, and a Facebook page with 72 million followers. But YouTube's 1.3 billion users and £8bn annual revenue has been enough to tempt United onto the platform.
They will now hope to surpass Manchester City's 1.1m YouTube subscribers, the largest of any Premier League club, and the world's most popular club, Barcelona, who have 3.8m subscribers.
"Amazingly, even without an official football channel it is the most viewed club in the world on YouTube," said Tomos Grace, YouTube's head of sport for Europe, Middle East and Africa. "But one channel that people are looking for is the official Manchester United voice. The plans they have are very exciting. They want to go big."
A United spokesperson said: "The club's vision is to be the largest and most engaged sports club in the world. Our presence on platforms such as YouTube will allow us to achieve this vision."
Rob is ESPN FC's Manchester United correspondent. Follow him on Twitter @RobDawsonESPN.