Manchester City will never betray their attacking principles, chief executive Ferran Soriano has insisted.
The Premier League champions are in a slump after losing five of their last seven games but are adamant it will not prompt them to change their style of play.
City scored a club record 156 goals last season, including 102 in the league, and have vowed to keep on playing entertaining, progressive football.
"There is a core of values, a core of beliefs that all we have," Soriano said in Melbourne, the home of the City Football Group's A-League club Melbourne City. "We win and we lose, but we never leave these [values].
"We always play attacking football, we try to keep the ball, we play with a high defensive line and we apply pressure to recover the ball."
Former Barcelona chief executive Soriano insists a shared philosophy unites all the clubs in the City Football Group, including New York City FC and Melbourne City.
"These are very simple things that all our teams do and, hopefully, you see our teams in Melbourne and Manchester play and you will see the same kind of football," he added.
"This doesn't mean we'll win. At the weekend, Manchester City had 73 percent possession in a game we lost [against Crystal Palace].
"But we never, ever renounce our values of the way we play football. We believe, because all organisations need some set of basic values that people believe in.
"That's very easy to say when things go well, but the challenge and the fascinating situation is, what happens when things go wrong?"