St. Louis is back in the hunt for a Major League Soccer expansion franchise after the family behind rental car company Enterprise Holdings announced a bid that calls for a new stadium built mostly with private funding.
The bid is using the slogan using the slogan #MLS4THELOU and would have 100 percent St. Louis-based ownership.
Members of the Taylor family said Tuesday that the franchise would be majority-owned by women -- a first in MLS and a rarity in professional sports -- and led by Carolyn Kindle Betz, senior vice president of Enterprise Holdings, along with six other female members of the Taylor family.
The group also includes Jim Kavanaugh of St. Louis-based World Wide Technology.
"We recently met with the Taylor Family and Jim Kavanaugh regarding their new vision for Major League Soccer in St. Louis and are impressed by their commitment to the MLS effort," said Dan Courtemanche, Major League Soccer executive vice president of communications, "We look forward to spending time with them during the coming months to learn more about their plan."
St. Louis hopes to become a three-sport town for the first time since the NFL's Rams left for Los Angeles in 2016.
The Taylors are seeking tax breaks but no other public funding for a downtown stadium.
Enterprise, founded by Jack Taylor with a fleet of seven cars in 1957, is now listed by Forbes as one of America's largest private companies.
Information from the Associated Press was used in this story.