Previous
Zenit St Petersburg
AS Monaco
0
0
FT
Game Details
Atletico Madrid
Juventus
1
0
FT
Game Details
Malmo FF
Olympiakos
2
0
FT
Game Details
FC Basel
Liverpool
1
0
FT
Game Details
Ludogorets Razgrad
Real Madrid
1
2
FT
Game Details
Bayer Leverkusen
Benfica
3
1
FT
Game Details
Anderlecht
Borussia Dortmund
0
3
FT
Game Details
Arsenal
Galatasaray
4
1
FT
Game Details
Leeds United
Reading
0
0
FT
Game Details
Wolverhampton Wanderers
Huddersfield Town
1
3
FT
Game Details
Fulham
Bolton Wanderers
4
0
FT
Game Details
Puebla
UNAM
1
2
FT
Game Details
America
Veracruz
2
0
FT
Game Details
Morelia
Pachuca
0
1
FT
Game Details
Chiapas
U. de G.
1
1
LIVE 49'
Game Details
Tijuana
Cruz Azul
0
0
LIVE 18'
Game Details
Ottawa Fury FC
Atlanta Silverbacks
2
0
FT
Game Details
Bahia
César Vallejo
2
0
FT
Leg 1
Game Details
Atlético Nacional
EC Vitória
2
2
FT
Leg 1
Game Details
Emelec
Goiás EC
1
0
FT
Leg 1
Game Details
San Lorenzo
Olimpo de Bahía Blanca
2
0
FT
Game Details
Estudiantes La Plata
Independiente
2
0
FT
Game Details
Crucero del Norte
Sp. Belgrano
1
0
FT
Game Details
All Boys
Sarmiento de Junín
1
0
FT
Game Details
Santa Marina
Atlético Tucumán
1
0
FT
Game Details
Unión de Santa Fe
Patronato
0
0
FT
Game Details
Boca Unidos
Colón de Santa Fe
0
0
FT
Game Details
Instituto de Córdoba
Guaraní A. Franco
1
1
FT
Game Details
Independiente Rivadavia
Huracán
1
1
FT
Game Details
Gimnasia y Esgrima de Jujuy
Aldosivi
1
1
FT
Game Details
Cruzeiro
ABC
1
0
FT
Leg 1
Game Details
Botafogo
Santos FC
2
3
FT
Leg 1
Game Details
Corinthians
Atlético MG
2
0
FT
Leg 1
Game Details
América RN
Flamengo
0
1
FT
Leg 1
Game Details
Atlético Bucaramanga
Deportivo Pereira
1
1
FT
Game Details
Los Caimanes
Inti Gas Deportes
0
0
FT
Game Details
Unión Comercio
Universitario de Deportes
2
0
FT
Game Details
Sporting Cristal
Real Garcilaso
1
1
FT
Game Details
León de Huánuco
César Vallejo
Postp
Game Details
Guaraní
3 de Febrero
2
3
FT
Game Details
Deportivo Capiatá
Sportivo Luqueño
1
3
FT
Game Details
Libertad
Nacional
0
0
FT
Game Details
General Díaz
Olimpia
1
1
FT
Game Details
Mushuc Runa
U. Católica
2
0
FT
Game Details
Manta F.C.
Barcelona
2
4
FT
Game Details
Olmedo
Club Deportivo Cuenca
2
2
FT
Game Details
El Nacional
LDU Quito
0
0
FT
Game Details
Independiente del Valle
Deportivo Quito
2
0
FT
Game Details
Club Petrolero de Yacuiba
The Strongest
2
1
FT
Game Details
San José
Oriente Petrolero
12:00 AM GMT
Game Details
Western Sydney Wanderers
FC Seoul
2
0
FT
Leg 2Aggregate: 2 - 0
Game Details
Saprissa
Alajuelense
2:00 AM GMT
Game Details
CD Dragon
Alianza FC
0
0
FT
Game Details
Pasaquina FC
Juventud Independiente
1
1
FT
Game Details
Santa Tecla
Metapan
12:00 AM GMT
Game Details
Atletico Marte
Aguila
1:00 AM GMT
Game Details
CD FAS
Universidad de El Salvador
1:00 AM GMT
Game Details
Valledupar F.C.
Atlético Junior
2
3
FT
Leg 1
Game Details
Patriotas F.C.
Once Caldas
0
0
FT
Leg 1
Game Details
Next

Revs announce Sporting Lisbon partnership

Major League Soccer 7 hours ago
Read
Mar 7, 2014

MLS equals MLB in popularity with kids

Are MLS players now America’s “Boys of Summer?”

For the first time in the 20-year history of the ESPN Sports Poll, Major League Soccer has caught up with Major League Baseball in one significant marker of popularity.

Vote: Will MLS become one of U.S.'s Big Four?

In the survey, both leagues can claim 18 percent of 12- to 17-year-olds as avid fans of their sport, the poll said.

The ESPN Sports Poll Annual Report, which is managed by Luker on Trends, interviews 1,500 Americans per month and tracks interest in 31 different sports. In 2012, the poll determined soccer was America's second-most popular sport for those aged 12-24, ahead of NBA, MLB and college football. Respondents are asked to rank their affinity for sports (how avid a fan they are), athletes, sponsorships and other trends.

The NFL led the poll with 39 percent of 12- to 17-year-olds saying they are avid fans. The NBA, NCAA football and NCAA basketball were all over 23 percent. The current poll was released on the eve of MLS’s 19th season.

The MLS has seen a real upward curve.

“MLS has been around since 1996,” said Rich Luker, who has been with the poll since its launch. “It is phenomenal that in just one generation it has gone from zero adherents to tying MLB, especially when you recognize this is the first generation to only know the United States with a professional soccer league. MLS is in their generational DNA.”

Luker admits it would have been difficult to predict this outcome event five years ago.

"It was not so long ago we used to do focus groups and raise MLS to the room and hear crickets in response," he said. "Although a lot of American kids were playing in organized soccer environments, there was no connection between that game, which everyone plays to learn the basics, and MLS.

"MLS also did not have a defined personality that sufficiently contrasted to the European and South American leagues."

The poll suggests that reality has changed significantly.

"Over the last five years, our research shows even American [soccer] fans who were born in other parts of the world, like Europe and South America, are starting to respect MLS," he said. "They have seen the fan bases in Portland and Seattle. It is hard not to be impressed.

"You need to understand, [the] 12-17 [demographic] is among the hardest to win over. At that age, they follow a whole lot of everything."

Luker couldn't point to one specific thing that is driving the change.

"[David] Beckham’s stardom definitely plays a role," he said. "EA Sports' FIFA [franchise] has also contributed to the liking and knowledge of the sport in a way other sports video games have not, because Americans really did not know much about soccer before they started to play, as opposed to Madden, where they already understood plenty about the NFL."

The sports poll will track the trend to see if it continues over the next 12 months.

"There is a lot of evidence to suggest MLS's growth will continue," Luker predicted.

"Now that EPL [English Premier League] and the other leagues are widely available on television, the sport of soccer is much more likely to be part of social conversations, which, in turn, increases the likelihood of people taking the underdog stance of supporting MLS and continuing to grow the league.

"While there are questions about which direction MLB will go in for 12- to 17-year-olds, we have no reason to believe the trend for MLS will be anything but up."

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.