Jurgen Klopp has apologised for Liverpool's record-low goal haul in the Premier League this season, and has charged his side to be more "more greedy" when presented with opportunities to score.
The misfiring Reds have scored just 22 goals in 20 top-flight matches this season, the fewest over the same number of games in the club's 124-year history.
Klopp's men slumped to a disappointing 2-0 defeat at West Ham at the weekend, and the German boss has asked fans' forgiveness for his side's pitiful showing in front of goal thus far.
"First of all, sorry," Klopp said on Monday. "The mother of all goals is the opportunities, the chances, so we have to have them and then you have to use them. We need to be more concentrated, more greedy, more disciplined, more everything.
"We are often in situations where we can score goals and we don't use them. We made goals in several games -- six against Southampton -- so we know where the goal is, but we have big problems with injuries with the strikers so we have to work, it's not dreamland. We know the numbers and it's not good but we can do better."
Klopp admitted to being angry with the defeat at Boleyn Ground, and revealed he demanded his squad show improvement in their upcoming Capital One Cup fixture against Stoke City on Tuesday.
"Yes, of course, always," Klopp said. "But I build it up again after this so it's not that I lose it forever because that's not allowed. I always say the truth to the players. You have to have two views on the game so even when we have won I will say the truth.
"After West Ham I really was not satisfied because it was not enough so we had a talk about this. We were not really concentrated and not 100 percent in our will in the situations around the two goals and that is not OK. Now we have to take the next chance, which is against Stoke.
"Sometimes you need to give the players time straight after a game and other times you need to give them information. That's what I did and there was not too much back. It was not enough and we have to change. If we play like this then it is possible for everybody to win against us and that is not allowed. The next day we spoke again about the game and now we take information about Stoke."
Klopp cautioned he could not pass all the blame for Saturday's loss onto his players, however. The 48-year-old former Dortmund coach said he always first looks in the mirror after any defeat. And that was no difference after the West Ham defeat.
"I felt responsible at West Ham," Klopp said. "That's how I am. I always feel much more responsible for defeats than for victories because I think about what I should have done differently before a game to avoid situations like that.
"It is easy for a manager to say, 'I cannot score the goals or defend the goals' -- that is only part of the truth. If it was the whole truth then why are we so well paid? We have to be responsible for the common things. It is easy to say, 'But I told the players to do this, this and this'. Yes, I told the players, but maybe not before the game against West Ham and now I have to think about whether I am telling them too often or not often enough?"