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Rodgers claims Liverpool have opened contract talks with Raheem Sterling

Liverpool chief executive Ian Ayre has held talks with Raheem Sterling's representatives over a new contract, manager Brendan Rodgers has revealed.

Rodgers insists that the club are "calm" and "relaxed" about Sterling's long-term future despite suggestions that he could leave.

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The England winger has been linked with Real Madrid, amid reports that he is reluctant to extend a Reds contract that currently runs until 2017.

But Rodgers believes that Sterling is happy at Anfield, and has no doubts that a new deal will be sorted out. He told the Liverpool Echo: "It is not a big issue for us.

"Ian Ayre has spoken to his representatives and is quite relaxed.

"The club is dealing with the agent, so everything is calm.

"The boy is remarkably happy here and there are no secondary thoughts about anything else other than continuing to play for Liverpool and he still has a lot of growth and for that the best place for him to be is here.

"His representatives know that and we as a club respect that so that will get sorted out with time.

"His agent is a good agent and understands that this is the perfect place for him."

The 19-year-old helped Liverpool to a nervy 2-1 Premier League win over West Brom at Anfield on Saturday, setting up Jordan Henderson's winner.

And he has been one of the more consistent performers in an under-par Reds side this season.

But Rodgers -- who attracted criticism for resting Sterling for the 1-0 league defeat at home to Aston Villa on Sept. 13 -- is aware of the need to protect the young winger from burn-out.

He said: "As a coach and a manager, I get accused of leaving him out against Aston Villa but I'm trying to protect the kid from not just performances but from headlines.

"People are trying to write him off because he's tired. On Saturday, he put in an incredible shift and he kept going and persevering.

"This is a boy who just needs to be left to concentrate on his football.

"He is going to have good games and there will be games where he doesn't set the world alight.

"But one thing I know with Raheem is that he will always give 100 per cent and do his best."