There is "huge potential for Chinese investors" at Leeds, according to businessman Steve Tappin who has been meeting with interested parties.
Tappin, a lifelong Leeds fan and the chief executive and founder of Chinese consultancy company Xinfu, believes the appeal is there to purchase Leeds in the wake of Chinese takeovers of fellow Championship clubs Aston Villa and Wolves.
"I have had a series of meetings with related parties all this week and there is definite interest in buying Leeds but I want to ensure it would be with long-term investment, significant working capital and the right governance so it can be a stable platform for sustainable Premier League success," Tappin was quoted as telling the China Daily newspaper.
"Leeds United is a big club with a very strong fan base and huge potential for investors, particularly if it can be returned to the Premier League.
"There is huge potential for Chinese investors. Leeds is a sleeping giant. The brand valuations of Manchester United, Manchester City and Barcelona run into billions of dollars and not long ago Leeds used to be up among them."
Leeds, who have been out of the Premier League since 2004, are currently under the ownership of Massimo Cellino. The 60-year-old Italian has divided fans during his two-year tenure by sacking six coaches and a number of off-the-field incidents.
He has regularly claimed he is willing to sell the club and last year said he would do so to a group of supporters, only to renege within seven days. His most recent comments regarding a sale came in May when he said he would sell if he received the right offer.