Manchester United have launched their new home kit as they mark the beginning of the most lucrative shirt sponsorship deal in football history.
The 2013 Premier League champions are beginning a seven-year contract with car manufacturers Chevrolet worth 53 million pounds a season.
A typical red shirt has a white collar and a label inside the back reads "Youth, Courage, Greatness," which United believe sums up their values.
Louis van Gaal's side will wear the new strip for the first time in a preseason friendly against Los Angeles Galaxy on July 23.
United are in the final year of a deal with kit manufacturers Nike and the subsequent contract is expected to bring in a record-breaking sum.