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By ESPN Staff
Jul 31, 2014

Juventus extend Fiat sponsorship

TURIN, Italy -- Juventus have renewed their sponsorship agreement with Fiat to 2021.

The Serie A champions announced on Thursday that they signed a new six-year contract, which will begin with the 2015-16 season.

Juventus say the new deal is worth 17 million euros per season plus variable bonuses based on the club's results in national and international competitions.

As it has been doing since 2012, Fiat will operate as the club's sole shirt sponsor in all competitions, as well as supplying vehicles for promotional purposes.

Juventus won their third successive Serie A championship last season.

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