Sinisa Mihajlovic has already won over the Sampdoria fans after just 30 minutes sat in the Blucerchiata hotseat.
Citing from former US President John Fitzgerald Kennedy, the man appointed with a brief to save the club from relegation endeared himself to the club's followers with a speech which showed all of his desire and determination to succeed.
"It's a real pleasure for me to be here again and feel at home at Sampdoria," he told Gazzetta. "Before the press conference starts, I want to explain what pushed me to return to Genoa. To help me, I'll let a famous personality from history help me out.
"Tomorrow, 50 years ago, John Fitzgerald Kennedy died. He's a man whose ideas and words continue to make us dream. I want to borrow three of his most famous phrases which summarise perfectly what I'll be asking of my team.
"In his inaugural address as President of the United States, among other things, he said: 'Ask not what your country can do for you, ask what you can do for your country'. To my players, I will ask not what Sampdoria can do for them, but what they can do for Sampdoria.
"Kennedy also said: 'Winners find a way, losers find an excuse'. Well I don't want any alibis."
Mihajlovic, who left the coaching position of his country Serbia to join Sampdoria, finished with the third and final Kennedy quote, perhaps the most predictable of them all. "In front of the [Berlin] Wall, he said 'Ich bin ein Berliner'. Well today, I am proud when I say 'I am Sampdoriano'. This is why I've come back."
He comes back to find a club in a similar situation to when he left, in 1998, to join Lazio. Samp were relegated at the end of their first season without Mihajlovic and the 44-year-old has returned to ensure that does not happen again.
"Three years ago, Samp were playing in the Champions League play-off," he said. "They were then relegated, but they came straight back. There have always been falls in Sampdoria's history, but they've always risen again.
"There can be ups and downs in a season too, and you can start badly and finish in style."
That, starting with the weekend clash with Lazio, is what he has in mind after his own inauguration address.