Italian Serie B club Pescara have come up with a novel way of enticing fans back to the Stadio Adriatico by giving away free season tickets to the area's unemployed.
The initiative, launched by the relegated Serie A club in cooperation with the Province of Pescara, has already seen 925 season tickets handed out to fans with financial difficulties due to their lack of work.
"We're delighted to have made it possible, thanks also to the precious help of the Province, to distribute almost one thousand season tickets to people in difficulty," said the general manager of Pescara, Danilo Iannascoli, on his club's website.
"We always want to get closer to our fans and to their demands and give a hand to those who are less fortunate but who, with lots of passion, want to follow our colours."
The arrangement is the first of its kind in Italian football.
"We're proud of that," said Guerino Testa, the president of the Province of Pescara. "We'd like to thank our councillors and the employment office for the way they immediately worked on carrying this initiative forward. It’s a praiseworthy project because it gives those people who are out of work 90 minutes of enjoyment at the stadium."
Pescara were relegated from Serie A last season after just one season in the top flight. They had the second lowest average crowd in the division with just over 12,000, 7,297 of which were season ticket holders.
A big drop is expected for their return to the second tier this season.