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New Hamburg role for Bernhard Peters

Bernhard Peters [on Jurgen Klinsmann's left] will oversee the sporting and youth development at Hamburg.

Hamburg have appointed former Hoffenheim chief Bernhard Peters as their new sporting director after sacking Oliver Kreuzer.

- Calhanoglu leaves Hamburg for Leverkusen

The Bundesliga's only over-present club narrowly escaped their first ever relegation from the top tier the last season, and are currently undergoing several structural changes in order to ensure a more fruitful Bundesliga campaign next term.

Earlier this month, the footballing department of the club was outsourced and turned into a public limited corporation. The former Hamburg sporting director Dietmar Beiersdorfer was appointed as the CEO of the new company on July 9.

On Monday, Beiersdorfer sacked Kreuzer, who had only joined Hamburg as sporting director in 2013. However, Kreuzer took most of the blame for the club's failed transfer policy last summer, and stood in the way of "a reorientation of the sporting sector."

A day later, Hamburg announced the appointment of the former German hockey national team coach Peters, 54, as the new "director sport."

Having retired from hockey coaching in 2006, Peters joined Hoffenheim -- then a financially strong third tier side -- as the director for sport and promotion of young players, helping them to reach the top flight in 2008.

"The signing of Bernhard Peters is a crucial part of the reorientation of the sporting sector," Beiersdorfer was quoted as saying by the official Hamburg website. Peters is set to take charge of strategic youth development, the club announced.

"We are currently also in talks for a replacement for the position as the "director professional football"," Beiersdorfer confirmed.

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