The Bundesliga will not alter kick-off times of big matches to suit the Asian market, German Football League (DFL) CEO Christian Seifert has told Sport Bild.
Seifert said no concessions on timing would be made as the DFL plans how to secure its share of revenues from one of the fastest-growing markets in world football.
"We have not thought about Asia-friendly kick-off times, and will not do that now," Seifert said, also ruling out the possibility that Bundesliga teams would play matches in Asian countries in the near future.
"I don't think a lot of contesting the Supercup abroad, and we are not looking at it," he said.
"This would mean that we'd have the champion and second-placed team, or the champion and cup winner, abroad for one day. That's against the interest of the big clubs."
The 47-year-old added that he could not imagine Bundesliga games being played overseas, saying: "To travel there without fans, get defeated, and those lost three points leading to relegation is far away from the self-perception of the Bundesliga."
Late last month, Germany and China agreed a football partnership, with the DFL saying "comprehensive measures are to be taken to support the growth of soccer in China."
Clubs including Cologne and Bayer Leverkusen have also announced partnership deals with Chinese clubs and regions.
When the new multi-billion TV contract kicks in next season, the Bundesliga campaign will include five early Sunday matches to kick off at 1.30 p.m. local time and five Monday night games with 8.30 p.m. kick-offs.
The Bundesliga has also moved the late Sunday kick-off back to 6 p.m. with seven different kick-off times to be used.