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Feb 25, 2014

Bayern to open office in New York

FC Bayern Munich are set to open their first office abroad with an April 1 New York launch of affiliate FC Bayern Muenchen LLC.

Bayern Munich will open a marketing office in New York in April.

FC Bayern Munich said via a press release that they will open a Manhattan office with three employees, headed by Rudolf Vidal, 42.

Vidal, a former reserve goalkeeper at TSV 1860 Munich, has been working for big German companies like Deutsche Telekom and Puma in the past. Vidal was born in Colorado, and holds both the German and the U.S. citizenship.

"Rudolf Vidal will take charge of the controlling of the internationalization of FC Bayern in North America; the expansion of the FC Bayern brand; as well as the development of networks and pushing co-operations," a FC Bayern press release read.

The European champions had considered opening foreign branch offices for a long time, with New York, alongside Beijing, under consideration.

FC Bayern executive board member Joerg Wacker called Vidal "the ideal cast" because of his business background.

"We are convinced that Rudolf Vidal and his team will, with great dedication and knowledge, will be instrumental in furthering the internationalization of FC Bayern," Wacker said in the press release.

"We want to play our part in consolidating and expanding the club’s international reputation," Vidal said.

The Club World Cup champions will travel to the U.S. in August to play at least two friendlies -- one vs. MLS All-Stars in Portland on Aug. 6.

"Currently the brand FC Bayern belongs to the top five in the footballing world. But we have competitors who never rest. Manchester United, Real Madrid, Barcelona -- they also make huge efforts and are also famous the world over," Bayern Munich CEO Karl-Heinz Rummenigge said in December 2013.

"We should not only see our competitors in [Borussia] Dortmund, Schalke or [Bayer] Leverkusen, we have to see them in Europe. The competition has become global."

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