Football
Associated Press 8y

Portugal vs. France Euro 2016 final to attract up to 300m viewers - UEFA

SAINT-DENIS, France -- UEFA expects a global audience of 300 million television viewers for the European Championship final.

The predicted figure for the game between Portugal and France is an industry-standard audit for in-home viewers averaged throughout the match.

For the 2014 World Cup final, FIFA reported an "average in-home global audience" of 570.1m for Germany's 1-0 win over Argentina.

The Euro 2012 final drew a global average of 299 million for Spain's 4-0 win over Italy.

UEFA says Euro 2016 figures are up on four years ago. The 200 million TV audience for France vs. Romania in the opening match rose 30 percent above the figure for the Poland vs. Greece opener at Euro 2012.

UEFA believes two billion different viewers are among a cumulative live audience of more than six billion for the 51-match tournament.

More than 130 broadcast partners paid UEFA €1.05 billion for the rights to screen Euro 2016.

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