Aside from being a destination for top players, the Premier League has become a "world championship of managers" as well, Arsenal boss Arsene Wenger says.
Wenger is entering his 21st season in charge of Arsenal, but many of his top Premier League rivals will be managed by new faces this season.
And the Frenchman said he expected the arrival of the likes of Antonio Conte and Pep Guardiola to make the competition more difficult than it has in the past.
"Everybody's ambitious -- never has the Premier League been gifted with so many ambitious people or clubs at the start of the season," Wenger told Arsenal Player.
"We have [Jose] Mourinho at Manchester United, Conte at Chelsea, Guardiola at Man City, [Jurgen] Klopp at Liverpool, so it's a little bit a world championship of managers as well.
"Everybody will of course be highly focused on doing well and it will be interesting. One thing you know from the start: not everybody can win the championship and next year, more than ever, it will be tougher for everybody.
"But sometimes the media give too much importance to the managers and I believe that what is important is the quality of the players on the pitch.
"All English teams compete highly to be competitive and have a top squad."