FA chief executive Martin Glenn believes England should be aiming to at least reach the semifinal at Wembley Stadium in 2020 when London hosts the final of the next European Championships.
Glenn was speaking at London's City Hall where the branding for Euro 2020 was unveiled -- an event hosted by London mayor Sadiq Khan and representatives from the 12 other European cities that are hosting games in this one-off version of the competition.
With Wembley staging the two semifinals and final of the event, new FA chairman Greg Clarke said during his welcome speech that England should try to "at least replicate" the team's achievement the last time the country hosted the Euros in 1996, when they reached the semifinals.
Introducing #EURO2020 host city # 0⃣1⃣
⚽ London ⚽
@wembleystadium will host the Semi Finals & Final pic.twitter.com/SxYsXXzXy7- UEFA (@UEFA) September 21, 2016
But when asked later if that was ambitious enough, Glenn said: "We'll turn up to every tournament as contenders. That has to be our expectation.
"You can never say you're going to win it because everybody else wants to win it too.
"But that is our ambition: to turn up to every tournament as a reasonable favourite and take it from there."