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England's Euro 2016 players must produce under pressure - Hurst

World Cup hero Sir Geoff Hurst has urged England's Euro 2016 youngsters to forget inexperience and fulfil their promise -- just as Alf Ramsey's team did 50 years ago.

Hurst and three other 1966 world champions -- Gordon Banks, Martin Peters and George Cohen -- gathered at the Royal Garden Hotel in Kensington on Tuesday to launch this year's 50th anniversary of England's one and only major triumph.

The hotel hosted the tournament's draw half a century ago on Wednesday and was also the venue where the team celebrated the night of their momentous win over West Germany. Hurst scored a hat trick and Peters was also on target in the famous 4-2 victory.

England have reached only one World Cup semifinal since but optimism is growing around a new generation of talent, with Dele Alli, Harry Kane, Ross Barkley and John Stones all impressing this season.

Hurst is excited by the emerging crop and says they only to need look at his 1966 side to see experience does not always equal success.

"We are starting to see in my opinion a greater number of quality players getting through to the national side," Hurst said.

"We have got to continue that but we have got to produce. The young players, as in our time, have got to grasp the opportunity.

"You look back to us. Alan Ball was 20 [Ball was actually 21]. Man of the match in the final. We knew he was man of the match. Mooro [Bobby Moore], 93 percent passes. Martin Peters didn't play until May, two months before the final, then scores a goal in the final.

"They grasped the opportunity and it comes down to that. When the tournament starts this year they have got to do that individually and collectively and grasp the opportunity. It's there."

Hurst scored 24 goals in 49 international appearances and remains the only player to score a hat trick in a World Cup final.

The former West Ham striker was asked if he would get into the current England side and he was unequivocal in his response.

"What a stupid question! You're kidding aren't you?" Hurst said.

"Of course I would. Would I score more goals? Yes. They say it's tougher today, I think that's nonsense.

"The game has changed to help attacking football. You can't get tackled from behind. The offside rule now, if you're level you're on, and the goalkeeper can't pick the ball up from a defender's pass, which are all very positive moves."

Hurst added: "You look back at some of those archaic matches from the 60s and 70s, the villainous teams, the Chelsea against Leeds [1970 FA Cup] final, the Vinnie Jones era, it was astonishing.

"It was different rules and regulations. Some of our era could play today, I'm not sure some of today's era with the rules and regulations could survive [in ours].

"You certainly couldn't just sit there with the ball at your feet without some centre-half coming and giving you a whack on your ankles."