Atletico land with new shirt deal

August 21, 2003
MADRID, Aug 21 (Reuters) - Atletico Madrid will be hoping for a blockbuster season after agreeing a deal with the Spanish subsidiary of Hollywood studio Columbia Tristar Pictures to sponsor their shirts for the forthcoming league campaign.

The deal, which is reported to be worth £2m-a-year, means that the team will promote the company's new releases in Spain during the course of the season.

Atletico president Enrique Cerezo, who is involved in the film production business ...

Read more

ESPN Conversations