Two minutes before Sunderland's kickoff Saturday against West Ham, a post appeared on the A Love Supreme message board with the topic, "Today is Jozy Altidore's day," followed by the text, "He will win this for us today. His time has come. Haway Jozy."
Just over 50 minutes later, after Altidore had tied his feet in a knot when presented with a tap-in from three yards out, someone else posted on the same thread:
"Love him, but let's face facts: He's rotten at football."
Moments later, on another...