Schalke sporting director Christian Heidel wants to change the club's image, telling Sport Bild they should no longer be associated with "flops, failures and fumbles."
Heidel, who replaced Horst Heldt this summer, has been frustrated with the way the Royal Blues are perceived and was frustrated when an online search for "Schalke" and "chaos" brought up 180,000 hits.
"Here, a mountain is made out of a molehill," he said. "When something goes wrong it's immediately 'typical Schalke.'
"When our team...