There is now no escaping what is on the agenda for Newcastle United between now and the end of the season.
A campaign that started with talk of optimism, the top eight and even a crack at the domestic cups has gone south. With 14 games gone and some tough fixtures on the horizon, with Liverpool and Tottenham Hotspur next up, Newcastle are staring at the prospect of relegation.
This is not an overreaction.
Indeed, they were three points better off at this stage the last time they were relegated...