On-loan striker Romelu Lukaku says he wants to leave Chelsea permanently to stay at West Brom for at least another two years.
Lukaku, who scored a brace against Reading on Saturday, is prepared to open negotiations next month, preferring to concentrate on the task at hand at the Hawthorns for now.
Chelsea, meanwhile, have signed Demba Ba from Newcastle in recent weeks, and Lukaku believes his opportunities will therefore be greater if he can arrange to remain at West Brom.
"At this time I'm just looking at my own (situation) and West Brom. I don't really care about what Chelsea are doing at the moment," said Lukaku.
"The next two years will be good for me at West Brom. They will help me build up for a great career, that is for sure. Hopefully, after the January window, we will be able to start talking about that.
"We have a good squad. We have a manager who is very good, we've very good players that can help him every day and hopefully if I continue like this I will get more regular football.
"You have to be somewhere where you are connected with the people. You have to be in a good environment. Where I am now is similar to when I was in Anderlecht. That's why I have settled very well here. On the pitch, I want to win."
On Saturday, Lukaku's performance seemed to have secured West Brom the victory at Reading. He scored twice, hit the woodwork twice and had another goal chalked off for off-side. But Reading produced an extraordinary finish to snatch the win with three goals in the last nine minutes, from Jimmy Kebe, Adam Le Fondre and Pavel Pogrebnyak.
"It's really painful but we're grown men we have to start winning again. We have big games coming up," Lukaku said.
"If you score two goals and you don't win it doesn't matter to me. It means I have to work harder for the next game and I will do. I didn't score the other opportunities that I had. "I play football to win, I always want to win."