Previous
FC Basel
Arsenal
1
4
FT
Game Details
Paris Saint-Germain
Ludogorets Razgrad
2
2
FT
Game Details
Barcelona
Borussia Monchengladbach
4
0
FT
Game Details
Manchester City
Celtic
1
1
FT
Game Details
Bayern Munich
Atletico Madrid
1
0
FT
Game Details
PSV Eindhoven
Rostov
0
0
FT
Game Details
Benfica
Napoli
1
2
FT
Game Details
Dynamo Kiev
Besiktas
6
0
FT
Game Details
Next

FIFA, Adidas extend deal

ZURICH -- FIFA says World Cup ball supplier Adidas has extended its sponsorship to 2030.

The deal, announced Thursday in Moscow, will eventually complete a 60-year partnership.

The value was not disclosed, though FIFA top-tier sponsorships are currently estimated at about $100 million per four-year World Cup cycle.

Adidas will provide the "Brazuca" ball next year in Brazil after the much-criticized "Jabulani" was unpopular with players at the 2010 World Cup in South Africa.

Adidas is among six top-tier FIFA World Cup partners.

Coca-Cola and Hyundai previously extended their deals through 2022. Second-tier sponsor Budweiser is also signed until then.

FIFA earned $1.072 billion in marketing revenue from the 2010 World Cup. Most sponsors signed two-tournament packages to include Brazil.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.