Panini's new-look sticker album for World Cup revealed
Panini have launched their first-ever digital sticker album ahead of the 2018 FIFA World Cup.
Rather than compiling an actual book using actual stickers, collectors will instead be able to download the Panini Digital Sticker Album app and begin the hunt for digital stickers with which to fill it.
IT'S HERE!🏆
— FIFA World Cup 🏆 (@FIFAWorldCup) March 21, 2018
Start building your 🇷🇺Russia 2018 Panini Digital Sticker Album today! #GotGotNeed #WorldCup
More 👇 https://t.co/h6UB80kLPa pic.twitter.com/SHPjrR7G1l
Fans are also encouraged to join Panini digital collector's groups, where they will be able to swap their duplicates for any outstanding stickers they may be looking for.
Extra stickers and special badges can also be earned by competing in unique challenges and by redeeming codes from certain Coca-Cola products.
Chris covers the funny side of the game for ESPN FC in the Toe Poke blog.
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