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 By Chris Wright

Nike call on Kane, Hazard to spotlight London's lively sports scene

ESPN's Alison Bender takes you behind the scenes where the likes of Neymar, Ronaldo and Eden Hazard were on hand to reveal Nike's World Cup kits.

Once again, Nike have gone big in producing a sport-themed advert for the ages to help promote the young athletic talent being produced and honed in and around London.

The commercial stars a cavalcade of the capital's finest football talent, with Harry Kane, Eden Hazard, Rio Ferdinand, Ian Wright and Adebayo Akinfenwa all appearing.

However, it's the impressive deadpan comedy cameo from Alex Iwobi that really steals the show.

Fans of grime may also have noticed some of the scene's biggest names thrown in, with Skepta, Big Shaq, Giggs and J Hus all playing their part over the course of the three-minute mini movie.

Brilliant stuff from Nike, as always.

Chris covers the funny side of the game for ESPN FC in the Toe Poke blog.

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