Leeds' new badge stunt backfires after design mocked online
Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery.
Ditching the "white rose" badge they've sported for the last 20 years, the Championship side proudly revealed their new crest on Wednesday.
The jokes were instant, with many social media users noting the similarities between Leeds' new badge and the intentionally generic, copyright-friendly crests used by the Pro Evolution Soccer game franchise.
Yorkshire White's new badge on Pro Evo 2018 REVEALED https://t.co/snU4kTSBhH— Colin Harvey (@ColinHarvey01) January 24, 2018
The new Leeds United badge is like a fake club badge from a 90s computer sim. pic.twitter.com/uOanhOWgZZ— Dale Johnson (@DaleJohnsonESPN) January 24, 2018
Can't unsee. pic.twitter.com/if9J59MPcG— Dan Evans (@Dan_Draws) January 24, 2018
Leeds' new badge is of a man covering up a badge, and looks not dissimilar to a Soviet poster https://t.co/NnTG8ioYtw— Ed Malyon (@eaamalyon) January 24, 2018
6 months of research, 10,000 people consulted, one Pro Evo 2 cover. pic.twitter.com/yH1mpMkNIc— Alex Shaw (@AlexShawESPN) 24 January 2018
That went well.
And then came the replies from other clubs! Three in particular stood out.
First, Aston Villa's subtle Pro Evo dig had fans of all teams cheering...
And then Zenit took it up a notch with their effort:
Zamalek showed how mocking Leeds had truly gone global with their "Fake News" shot.
And finally, someone paid homage to an infamous horse-punching incident with a rebrand for Newcastle...
For the record, Leeds themselves attest that their new badge leaves them bang up to date and "ready for the next 100 years".
Feel free to make your own mind up on that particular score.
Chris covers the funny side of the game for ESPN FC in the Toe Poke blog.