Villa announce the signing of John Terry using a WhatsApp-style tweet
As unlikely as it may seem, John Terry has dropped down a division and signed for Aston Villa on a one-year contract.
The Championship side produced a clever little video to announce their big-name signing via the medium of a WhatsApp group chat between the players, manager Steve Bruce and the club chairman, Dr Tony Xia.
Some fans and social media naysayers have already derided the snippet as childish, but surely there's nothing wrong with Villa's PR department having a little bit of harmless fun?
We certainly enjoyed the part where some of Villa's legendary centre-backs decided "to leave the conversation."
Meanwhile, it's fair to say that Bruce has waited a long time to get his man -- 19 years to be precise!
Chris covers the funny side of the game for ESPN FC in the Toe Poke blog.