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 By Chris Wright

Fans vote for Lionel Messi and Cristiano Ronaldo using cigarette butts

In a bid to help crack down on smoking detritus littering the streets of London, environment-centric charity Hubbub have turned the task of disposing of cigarette butts into an interactive experience for football fans.

Now, in the act of throwing away their stubbed-out butts, fans can do their bit and cast their vote in one of modern football's most fiercely debated topics: who is the best player in the world, Lionel Messi or Cristiano Ronaldo?

It's an excellent scheme, and an ingenious bit of thinking to boot.

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