Bungay Town entice fans with free mushrooms
What with the big boys away on international duty and all, this coming Saturday has been unofficially renamed as "Non-League Day" in the lower reaches of the English football pyramid, with non-league sides putting on a bit of a shindig in an attempt to attract disillusioned Premier League fans to their matches and help support the grass-roots game.
To that end, Bungay Town, of the Suffolk-based Anglian Combination Division Two, have cooked up one heck of a giveaway to entice punters to their home fixture against Martham on Saturday.
In an attempt to get bums on seats at their Maltings Meadow Sports Ground, Town are giving away a small basket of mushrooms with every match ticket!
How could you possibly refuse?
"We have a supplier of mushrooms so we thought 'Why not? The former chairman is a mushroom grower'," vice-chairman Shaun Cole told BBC Sport.
Last season, Bungay Town gave fans five pence each to attend their Non-League Day fixture, to great success.
"Last year we had a 60-70% attendance increase on the day," Cole added. "I would be delighted if we can get that again."