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 By Chris Wright

Cristiano stars in bizarre Japanese 'facial fitness' advert

A week or so after being left utterly bewildered by a live demonstration of a new "facial fitness" device while appearing on a Japanese television show, it looks like that Cristiano Ronaldo was so impressed by the wonders of this new rubbery cheek-toning gizmo that he's signed up to officially endorse it.

Indeed, after obviously realising its genuine toning benefits, it would appear that Ronaldo is now fronting an advert campaign for the Facial Fitness Pao.

O...kay. You may notice he doesn't actually use it though...

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